Mujigae bridges communities by bringing the flavors of Korea directly to local vending machines—offering fresh kimchi and convenient kimchi fried rice at an accessible price point. Rooted in the spirit of Kimjang—the collective tradition of making and sharing kimchi—Mujigae encourages college students to engage with a living cultural heritage that has connected Koreans across generations and across the diaspora. Kimjang embodies resilience and community: a reminder that in difficult times, people come together to create something that sustains and strengthens them. Mujigae seeks to carry that spirit forward, one shared meal at a time.
Mujigae Kimchi
Deliverables
Brand Identity
Cinema 4D Modeling
Packaging
Advertising